3 posts tagged “apple”
I don't have time to read through the US publications. So I don't know how they are introduced on US publications.
But as I've expected, many Japanese publications and blogs are saying that iPod touch is an iPhone sans phone.
To be honest, I was one of them when I've posted my first (Japanese) blog entry immediately after the live chat reports of US Apple Special Event on Gizmodo and Engadget.
As I attended the Apple Special Event in Japan and touched the real thing I've totally changed my mind.;I also got to talk to Stan Ng for brief moments.
Not many companies can come up with product or product line-up that is this well thought out.
After all, 'iPod touch' is an 'iPod' and it is meant to be the device you'd enjoy your favorite contents on and the device that you'd carry around along with your cell phone.
If you chose the 'IPod touch'-way you'd check e-mail, stock price, weather and use Google Map with your Blackberry Pearl or other phones of your choice; Blackberry pearl would be 'MY' choice ;-)
By seeing what feature 'iPod touch' has, you will get a clearer picture of what 'iPod' stands for and what 'iPHONE' stands for.
These two pictures from Jan '07 may give youeven better ideas about what this is all about:
These are Apple's definition of IPod, phone and mobile Internet device.
iPhone is the sum of all three and iPod is... an iPod!
It is true that there are slight overlaps and crossover features but the 80% of what's been said on these slides are true even after the intro of iPod touch.
As I look through some of the Japanese articles, they seem to be confused about multi-touch screens, too.
They tend to think, multi-touch is the premium feature you can buy with extra $50.
Wrong again.
iPod Classic is not the iPod touch sans multi-touch. It is the 'Classic' iPod.
Remember the old days? When you were grow your music collections just past the iPod and then Apple came up with bigger capacity iPods?
iPod Classic came from that vector of revolution.
It is your 160GB, take-all-music-with-you-anywhere iPod.
Now some people may ask why iPod classic doesn't have the multi-touch.
Well, imagine flicking through 160GB of music. I don't think I have the patience to do that.
Click-wheel is a much better interface to do it.
I think iPod Classic made clear that Click-wheel, one of the three HID method Apple has contribute, is not dead.
I think, you'll get what iPod nanos stand for and IPod shuffle stand for.
It is so amazing that each and every one of the five products, shuffles, nanos, Classics, touchs and iPhone, have such distinct characteristics.
You have to put a good amount of thoughts to build a product lineup this good.
A Letter to Customers from Gil Amelio
December 20, 1996
Dear Apple customers:
The next chapter in Apple's history begins today.
As you may have already heard, today we acquired NeXT Software Inc. As a result, we are merging the businesses of Apple and NeXT into one operation, owned and managed by Apple. This means that, in a moment, we move to the center of the industry's developments and debates. It means we greatly strengthen our Internet, Enterprise, and software propositions. And it means we complete our commitment to deliver a truly modern operating system to our customers.
It also means that our co-founder Steven P. Jobs, will rejoin Apple, reporting to me. I know I speak for everyone at Apple in welcoming Steve home.
------
Yep Gil, it certainly was a new chapter for Apple.
And they have added about a few more chapters since then.
Maybe next year would be the biggest chapter of all.
Happy Holidays!
The Japanese version of this article can be found here:この記事の日本語版
If you think the new MacBook Pro is all about Intel Core 2 Duo, you are missing a big point.
There is a very tiny but astonishing differences between the new MacBook Pro and the previous one.
See this picture for a few second and see if you can find it:
Those owners of the previous MacBook Pro should notice a tiny dot is missing from the new MacBook Pro.
Yes, with the previous MacBook Pro, there was a dot right next to the iSight built-in camera.
The dot turned into green light when you turn ON your iSight, to tell the camera has been activated.
So does this missing dot means the new MacBook Pro won't tell if the camera is working?
NO.
Here comes the amazing part.
See this picture. Apple DID THE IMPOSSIBLE 'AGAIN':
With the new MacBook Pro, the green light will illuminate from within the aluminum bezel!
You will have to go to Apple Retail Store and see it with your eyes.
But it is a REALLY AMAZING design feature of the new MBP.
You may think there must be tiny holes around that area.
Well, maybe ....
But even if so, the holes are too small to recognize.
When the light is off, you won't be able to tell.
It may be a tiny detail, but Apple is one of the few company who would make things better even at this level.
