Yaari should go with OpenID
Yaari, an India-based social network became very well-known in japan just in a few day; and then, it became one of the most infamous social network of all.
Why?
I think they have bitten the forbidden fruit.
Using the addressbook of web mail (e.g. gmail) for solicitation is something all other social network has tried to do.
But every other service did it with permission.
Yaari, asks you to register with your gmail account and asks for its password but if people became so open-minded and start giving out their gmail password, they can be easy targets for fraud; and that's a bad sign.
Most of the other social network starts using this method, after they become well established.
Yaari may be well established and well-known in India but they were unheard of here in Japan.
And because they failed with how they made their first impression , I bet they will fail here in Japan; first impression matters so much here in Japan; and failure is not an option here.
Now people are becoming cautious and blogging to ignore all invitations from Yaari; some even say it is a virus or spams.
I believe Yaari gave us a very good lesson in how we should not use the soliciting through web-mail method any more.
What's next?
I think OpenID is the way we should follow.
No more unnecessary give-away's of e-mail address and passwords!
I think Yaari should stop using that soliciting through web-mailimmediately and switch to OpenID; if they become they make a good example of OpenID, they may regain trust.